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‘Madden NFL Mobile’ Proves Successful Options
mmopm
Posted: Tuesday, June 5, 2018 8:52:30 PM
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Joined: 6/5/2018
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It seems to be the week of free to play success stories. We’ve learned that Crossy Road has done very well for itself the latest mobile SimCity game is incredibly popular and now another EA game the free to play Madden NFL Mobile (Free) is also trumpeting its success over the past half year. In an interview with GamesBeat EA Mobile producer Dan Box dishes out some details on Madden NFL Mobile and the team’s overall mobile strategy. When Madden NFL Mobile launched this past August we covered it but didn’t have a ton of interest in reviews guides etc. Probably because we still had that nasty taste in our mouth left from the abysmal Madden NFL 25. However we were interested to see how mobile gamers would take to EA’s second attempt at a free to play mobile Madden.

Apparently they took to it rather well. And people aren’t just playing the game they’re spending a lot of money on it. Over the holidays Madden NFL Mobile rose to the 4th position in the top-grossing chart and even now it’s still earning really well hanging around in the top twenty.Madden NFL Mobile Coins One of the ways EA Mobile has been able to engage gamers at such a high level is by offering new content at events at a regular pace. They’ll even base some of their events around what’s actually happening from week to week in the real-life NFL world making it fun for NFL fans who watch regularly on TV to connect on a whole new level through the mobile game.

“We schedule events for halftime during games — and see our usage spike when football is on TV," Dan Box tells GamesBeat. EA has seen similar success doing those types of real-life tie-ins with games like The Simpsons: Tapped Out and FIFA 15 Ultimate Team. Of course once the NFL season ends that aspect of the game goes with it. However Box notes that there are already regular updates planned for Madden NFL Mobile during the offseason and there will be a big refresh coming to the game in time for kickoff of the 2015 season.
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